Offer Management on Retail One Platform (ROP)
Merchants need a powerful yet flexible tool to help them to create, maintain offer control and master data at the backend.
edgeOM is a web based Offer Management system for retailers of all sizes.
Gathering and personalizing each consumers' content and rewards in one place and customize loyalty programs around them.
Tracking consumers' behavior.
Attracting new member through value / offer sending.
Increasing consumption by providing a wide range of reward options that is truly valuable to the targeted consumer groups.
Increasing visit frequency by targeted marketing campaigns and events based on consumers’ purchasing patterns, demographics and true interests.
Segmenting consumer group by adjusting offers to retain consumers that are desirable to keep.